Our Funding
Funded through income generated on event days at Wembley Stadium, the Foundation transforms this revenue into opportunities for communities in Brent and across the country.
Core Funding Areas
Our funding focuses on increasing participation, belonging and sustainability across sport, movement and the performing arts, prioritising children and young people who face the greatest barriers to taking part.
Scroll down to read about our three core funding areas.
BRENT - our local community
Wembley Stadium stands as a global icon rooted in the community of Brent.
We build strategic partnerships with organisations who are building local pride and belonging, provide opportunities for connecting our local community to the power of the stadium.
From grassroots clubs to creative community spaces, we invest in projects that build skills, confidence and a sense of belonging — ensuring that everyone in Brent can feel proud and connected to Wembley.
Grants delivered in partnership with Brent Council.
TARGETED - Tackling barriers to participation
Our Targeted Fund offers grants directly to organisations tackling the biggest inequalities in access to sport, movement and the performing arts.
We prioritise children and young people who face barriers such as(but not limited to) disability, gender, race or socio-economic disadvantage, particularly where multiple challenges overlap.
These grants enable our partners to test new ideas or strengthen existing projects and capacity, creating lasting impact within their communities and helping more young people to play, move, create and perform.
Applications currently invitation-only.
EURO 2028 HOST CITIES - Creating a lasting legacy across England
Hosting the semi-finals & final of UEFA EURO ’28, Wembley’s reach will extend across the UK through this Fund. With local strategic partners in Newcastle, Manchester, Liverpool, Birmingham and London, we’ll invest in programmes that use sport and culture to drive participation, belonging and civic pride.
These multi-year partnerships will celebrate the tournament’s legacy by connecting young people to the excitement of EURO 2028, inspiring the next generation to get active, express themselves and proud to be part of something bigger.
Fund launching 2026.
Where we operate
By distributing funds locally and nationally, we ensure that the impact of Wembley extends far beyond the stadium walls.
Local (Brent)
Located in the heart of the vibrant London Borough of Brent, Wembley Stadium stands as a symbol of the area's dynamism. Our community grants programmes fund grassroots organisations to ensure Brent initiatives thrive. We also support stadium access for Brent communities, such as partnerships with the FA and Brent Council to increase investment in the Wembley Learning Zone.
National Funding
WSF previously partnered with the EFL Trust and over 40 EFL clubs to deliver a wide-reaching program of disability football initiatives across England. We are building on this legacy through strategic partnerships increasing nationwide access and inclusion in sports and the arts. This includes funding kit, equipment and participation costs.
Targeted Funding
Our Euro 2028 Host Cities Fund is targeted Multi-year funding for sports and performing arts programmes, reflecting Wembley’s diverse events. Delivering tangible, sustainable impact for communities across Newcastle, Manchester, Liverpool, Birmingham and London.
