2025
Launched our strategy 2025-28: Anyone Can - Outlining our ambition to inspire, transform and connect communities across Brent and the nation.
Inspiring, connecting and transforming communities through the power of Wembley Stadium. We are the independent charity of Wembley Stadium, a grant-making foundation funded through event day income at the stadium. We award grants to charities increasing participation in sport, movement and the performing arts, with a particular focus on supporting young people facing barriers to access. By supporting communities both locally in our borough of Brent, and across the nation, we ensure that impact extends far beyond the stadium walls.
To use the power of Wembley Stadium to inspire, connect and transform communities through funding sport, movement, and performing arts initiatives.
Since 2012, WSF has invested in local communities through grants programs, supporting disabled Londoners, developing youth sports, and promoting mental health initiatives across the UK.
Launched our strategy 2025-28: Anyone Can - Outlining our ambition to inspire, transform and connect communities across Brent and the nation.
Rebranded to Wembley Stadium Foundation and welcomed the new CEO Paul Findlay MBE.
Launched a two-year unrestricted grant program for seven Brent-based organisations.
Celebrated the 10th anniversary, supported amputee football, and enhanced the impact of the Women's Euro 2022 tournament by supporting grassroots initiatives in Brent.
Reopened after pandemic closures and resumed grant-making activities.
Supported the London Community Response initiative, providing emergency funding to frontline organisations during the pandemic.
Supported Hendon FC and other organisations to address mental health needs.
Expanded grant-making to schools, supporting extracurricular sports activities for students.
Supported elders in the community, providing exercise and physical activity programs for seniors.
Supported 25 EFL clubs in delivering new disability football projects across the UK.
Partnered with the EFL Trust to expand the England Grants Programme, reaching communities nationwide.
Continued to grow the London-wide disability sports program, reaching thousands of participants.
Expanded grant-making to London-wide initiatives, supporting multi sports programmes in the city.
Launched WNST’s first ever Brent grants programme, with a focus on local community impact.
Chair
Khilna is a Chartered Accountant with over 10 years of financial and commercial experience in the corporate sector. She began her career at KPMG, where she worked with corporates globally and also set up and led a sustainable offshore practice in India. Later, she became part of the Senior Management Team of one of the largest private companies in the UK. Khilna is a graduate of the London School of Economics with a First-Class Bachelor’s degree in Economics. Passionate about the physical and mental benefits of sport, Khilna grew up in a football-mad household with two brothers and competed in various racquet sports. She is committed to promoting inclusivity in sports and tackling inequalities at all levels. Khilna, a Wembley resident, actively volunteers in numerous roles. She is Vice-Chair and Governor of a secondary school and a Trustee of the National Football Trust, which manages football hubs across the UK to promote community participation in healthy recreation. She also serves as an ambassador for Action on Pre-eclampsia, a charity raising awareness about pregnancy health.
Trustee
Highly experienced project manager with a proven background in strategy, collaboration, and programme delivery at Sky. Passionate about the power of sport in communities; Club Captain at Actonians Netball Club, with previous experience as a Trustee at Coventry University Students’ Union.
Trustee
Ann-Marie has over 20 years of experience working across the legal, criminal justice and community sectors. Ann-Marie as developed and led successful award-winning crime reduction initiatives which has been proven to reduce crime and improve community cohesion and relations. Ann-Marie brings a wealth of knowledge, experience and skills in developing robust impactful relationships within the community and has developed strong working relationships with statutory, voluntary, grassroot and community sectors.
Born and raised in East London, Ann-Marie is very in tune with the local community needs and has developed robust community strategies to drive positive change and contribute to achieving key objectives, developing proactive policies and strategies, building positive relationships and partnerships to respond to the community need and drive a culture of positive change.
Trustee
Annette Sheridan is an experienced Senior People Leader at Morrison Foerster based in London, driving strategic HR initiatives with over 25 years of expertise across professional services and technology sectors. Previously serving as global CHRO and London COO for Mayer Brown.
Trustee
Bob has a wealth of leadership experience in Music and Sport, having worked as a Head of Sport at the BBC and then as the Director of BBC Radio and BBC Music. A former Controller of both Radio 5 Live and also BBC Radio 2 and 6Music, Bob has extensive experience of working with Wembley stadium across a range of events in a variety of capacities.
Bob is Currently a council member of The Royal Albert Hall and the Chair of Help Musicians and was a former Vice Chair of BBC Children in Need.
Trustee
Extensive experience within elite sport and the football development pathway including 6 years within a leadership position at the Premier League Football Development department. Alongside previous roles as a teacher, Director of Sport, Head of Sixth Form and Senior Leader coupled with experience as a professional footballer.
Trustee
Over 10 years’ experience within the sports industry, 7 of these with The FA. Vast knowledge of the requirements for the local community of Brent and wider impact that Wembley Stadium has on the community. High level experience in dealing with Government, Senior Management Stakeholders and Clubs.
Trustee
John is the Managing Director of the UIM E1 World Championship, the world’s first all-electric race-boat series. He oversees the strategic, financial, and commercial scaling of the sustainable motorsport startup as it expands its global race calendar and high-profile celebrity team ownership. With a strong background in sports business and finance, John previously spent six years in senior financial roles at The Football Association (The FA) and began his career as an Audit Executive at EY.
CEO
Paul Findlay is a highly experienced leader with a background spanning the military, corporate, and charitable sectors. Originally from Glasgow, Paul began his career in the British Armed Forces, serving on multiple operational tours. Transitioning to civilian life, Paul channelled his skills and passion for social impact into roles that have shaped communities and driven strategic change.
In recognition of his contributions, Paul was awarded an MBE in the 2020 Queen’s Birthday Honours for services to charity. He has raised over £750,000 for charitable causes through innovative initiatives, from creating volunteer networks during the COVID-19 pandemic to leading national fundraising efforts.
Paul also represented Great Britain at the Amputee Football World Cup in 2010 in Argentina, an experience that reinforced his dedication to fostering inclusivity and excellence in sport. His passion for football extends to grassroots coaching within the girls’ game, where he supports the development of young players and advocates for equal opportunities in sport.
Now residing in Essex, Paul is an advisor to the Cabinet Office and NHS England, focusing on veteran affairs and social mobility. He is also a board member of the Essex County Football Association, contributing to wellbeing and development initiatives.
As CEO of the Wembley Stadium Foundation, Paul is committed to creating measurable impact through programmes that empower communities locally in Brent and nationally across England. His dedication to inclusion, community engagement, and strategic partnerships is at the core of his leadership.
Head of Strategic Partnerships & Programmes
Business Operations Manager
Al Baird is an experienced operations leader with a background spanning live events, music and large-scale programme delivery. Based in London, Al brings a calm, structured approach to fast-moving environments, with a focus on clear communication, strong stakeholder management and practical problem-solving.
With 15 years in the live events and music industry, Al has held senior roles at The Malachite Group and DF Concerts/Live Nation. He has also worked as an Event Manager and Producer at a range high-profile events such as the Formula One British Grand Prix, adding further experience in complex event environments.
Now in the charity sector, Al is focused on using his experience to help deliver meaningful, measurable impact. As Business Operations Manager at the Wembley Stadium Foundation, he supports the team to strengthen internal processes, improve delivery and build effective partnerships that can better the lives of others, locally in Brent and across England.